Fact Driven strategy for your on-line presence is a critical starting point. There are a lot of myths on line and creative design issues that can impede a successful Internet investment. Faulkner Consulting benefits from two key sources of intelligence - a very close alliance with comScore Media Metrix the only audience traffic measurement company in Canada (with a world wide presence).

In this health Care case study its apparent that even the larger sites in the Canadian Health care category are not generating massive amounts of traffic - for organizations to attempt to build a large separate stand alone site without at least strongly advertising on Health portals such as WebMD makes no strategic sense.

Secondly as President of the Internet Advertising Bureau of Canada - Miles Faulkner has access to all the leading edge research and data regarding on-line effectiveness and best practices. Given that the vast majority of all web traffic runs through portals this is a very important consideration in any strategy.