Canadian Banks have a captive on-line customer base that is in excess of 30% of all Internet users. This is a golden opportunity for Financial Institutions and billers alike to capitalize on unprecedented reach and exposure with these educated higher income consumers - provided they can find the magic marketing and messaging formula. Read about the depth of this opportunity and what it can mean for the Banks and the Billers who are now able to connect with this segment via Bill presentment.

Key areas covered are as follows:-

• The Financial Services on-line segment as a whole in the context of all Internet users
• The Banking segment - size and usage share as a whole
• "Behind the Firewall" results - by segment size and head to head results between the Banks. (see chart to right)
• New measures in on-line performance regarding net new browsing vs "log-in" account users
• Top line demographics - In Front vs Behind the Firewall
• Bank by Bank review with screen snapshots and commentaries
• Bill Presentment and the opportunities for capitalizing on Banking traffic